Welcome to Made by Mummy Markets

Made by Mummy Markets was born in early 2016. I aim to curate high quality, diverse Arts & Craft fairs; showcasing the amazing talents of mothers. I feel passionately about helping, not just mums, but women in general to develop their business skills to match their creative genius. Turning hobbies into home made businesses that make more money than they cost!

I love going to art exhibitions and craft fairs. They can be inspiring and spectacular. They can also be bland and tacky. In my mind there is a big difference between Arts & Crafts Fairs and what I call 'gift fairs'. Don't get me wrong they both have a place and I can appreciate the work that goes into all of the items on sale. But, as a customer and a maker, I crave seeing products made with skill and finesse beyond mass produced parts that someone has carefully stuck together themselves. That's not quite the type of handmade that I am looking for.

I am sometimes disappointed at craft fairs by high stall fees/commission, and mediocre marketing. Long opening hours with early set up times and meager footfalls made craft fairs for me as a mum who makes a bit of a non-starter. So I decided to give it a go myself. My working background in museums includes lots of event planning and marketing, so I have the skills. I have two amazing children, so I understand many of the pressures facing mums today.

I hope Made by Mummy Markets provides a place for us all to network, thrive and be inspired. Check out the Events page for training and fairs.

Samantha Jennings

Founder of Made by Mummy Markets

As seen in...

Winter Made by Mummy Market 2019

November 24th 2019, 1:00 pm - 4:00 pm

The Golden Lion Hotel, 114 High Street, Northallerton, DL7 8PP

A curated market place of over 30 stalls selling handcrafted and homemade goods made with love by women running small businesses from home.

Spring Made by Mummy Market

March 3rd 2019, 1:00 pm - 4:00 pm

Thief Hall, Thief Hole Lane Thornton-le-Moor, Northallerton, DL7 9EH

Applications now open! 

Stall fee £20.00 - 6ft table provided - Deadline 10th September 2018, successful applicants will be notified by 17th September 2018, once paid stall fees are non-refundable. 

Traders benefit from a marketing campaign which includes road side banners, A5 flyers, a large social media campaign with exclusive 'meet the maker posts' and local press coverage. 

Please note this is a curated event. Traders must apply for a stall, rather than simply booking. This ensures a high quality and diverse market for customers to enjoy. Past spring time markets have attracted around 300 visitors. With average stall takings of £106.26 (based on data collected at 2017 event) at which 25 traders took a total of £2656.60. 

Our events are specially designed to be easy for mums running businesses to attend, hence the shorter opening hours. We find this leads to a busy and bustling market and does not effect visitor numbers. 

Although most of the traders are mums, dads, parents or grandparents this is not compulsory and I am happy to take applications from makers who are not parents. 

An ideal market to sell spring time goods before Mother's Day which falls on 31st March 2019, and Easter which falls on Sunday 21st April 2019. 

Customers £1 entry, under 16's free. Cakes and hot drinks will be available in the cafe area.

Rebecca Pitcher - the story of a pop up shop

February 18th 2019, 7:30 pm - 10:30 pm

Made by Mummy Markets HQ, 25 Pennine View, Northallerton, DL7 8HN

Rebecca Pitcher opened her pop up shop on Northallerton High Street in the run-up to Christmas 2018. During this informal evening, Rebecca will tell us the story of how she secured the premises, what it was like to run the shop and the things she has learned from the experience. 

Please note this evening talk takes place in my home, so places are limited to 5 as space allows. Refreshments will be provided. Booking is essential.  

Create a Craft Business

January 28th 2019, 7:30 pm - 9:30 pm

Made by Mummy Markets HQ, 25 Pennine View Romanby , Northallerton, DL7 8HN

Thinking of turning a crafting hobby into a business that makes more money than it costs? Not sure where to start or how to go about it? Do you have lots of questions and no-one to ask? 

Join me, Samantha Jennings founder of Made by Mummy Markets, for an informal guide to the essential basics. We will cover what you need to do to start a business in line with legislation, and how to go about planning and marketing your work. I will signpost you to the right places to learn more if you need to. And share the possible pitfalls you might face and lessons I have learned along the way.  

This presentation is an informal evening talk held in my home. There are no 'stupid questions' and discussion is welcome. This talk is ideally suited to people who are thinking about setting up a business and those in the early stages of running their own business who might feel they need a little guidance to do things 'properly'.

Please note that by purchasing a ticket to this event you agree to treat other people and their ideas with professional respect. Whilst I encourage people to share learning from my talks with others please treat any discussions of peoples products, ideas, and experiences as confidential within the training group. This group is a place where people should feel safe to discuss their business ideas in a supportive environment. 

Places are limited to 5 due to space in my home. If you are interested in this talk but can not attend on the date advertised please do get in touch as it may be possible to schedule another session. I can also offer this talk at other venues if you are part of a craft group of some sort. Just get in touch. 

Winter Made by Mummy Market

November 25th 2018, 1:00 pm - 4:00 pm

The Forum, Bullamoor Road, Northallerton, DL6 1LP

The perfect destination to start your Christmas shopping for unique and special gifts made with love. 

30 stalls of handmade and homemade arts, crafts and produce specially selected to create a marketplace of high quality, beautifully different products. A family cafe area will serve hot drinks and feature stalls selling sweet treats.

Entry £1.00 for adults, children free, tickets available on the door. 

Follow us on Facebook for 'meet the maker' posts @madebymummymarkets and a sneak preview of the goods on offer. 

Traders - Please note this event is currently full but if you would like to get in touch about other events (or joining the reserve list for this one) I am always happy to hear from new makers. Simply get in touch [email protected] 

The Home-made Business Conference

September 25th 2018, 9:30 am - 2:45 pm

Allerton Court Hotel, Darlington Road, Northallerton, DL6 2XF

A day of inspirational and expert speakers for those running small craft businesses from home.

Featuring speakers on the themes of product labelling and the psychology of marketing, visual merchandising at craft fairs, trading standards online, process mapping and local press coverage. 

Including a warming soup and sandwich lunch with cakes for pudding. The venue has ample free parking and Northallerton is on the east coast main line for train travellers. Allerton Court Hotel offers a friendly and informal atmosphere; delegates will be seated at tables for note taking with views of the hotel lawns and the chance for fresh air at break times. A great place to meet other parents running creative businesses from home.


Karen Fewell - Digital Blonde Marketing - on the physiology of marketing; how packaging and labelling can bag you the sale, sharing Avery We Print research findings.  

Helen Goodwin - Made You Look - on the art of display; how to turn a trestle table into a stunning shop front.  

Katrina Nelson-Berry - North Yorkshire Trading Standards - E-commerce, do you know your rights and responsibilities when selling online?

Laura Forsyth - Forsyth VA Services - on Process Mapping, how to make your daily tasks efficient and streamline.

Samantha Jennings - Made by Mummy Markets® - on how to make the most of your local news media to help promote your brand; press releases in a nut shell.

This event is brought to you by Made by Mummy Markets®

Supported by 

Avery We Print - The Federation of Small Businesses - Tea Cosy Cakes 

Trading Standards and Craft Stall Holders

January 19th 2018, 7:30 pm - 9:30 pm

Romanby WI Hall, The Close, Northallerton, DL7 8BQ

Join Made by Mummy Markets for an informal evening with Katrina Nelson-Berry, a Trading Standards Officer for North Yorkshire County Council. Katrina will talk about the work of trading standards as a service which provides advice to businesses and it’s responsibilities for enforcing laws covering the safety, descriptions and pricing of products. She will talk generally about the sorts of issues craft traders can face when selling their products, including traders rights and responsibilities. For example; making a dress from a branded fabric (like Liberty print or Cath Kidston) and then selling it. Following Katrina's talk she will be happy to take questions and discuss specific scenarios. The evening will be fuelled with tea/coffee and homemade cake. 

How to get a BIG thing done - The 100 Day Goal with Julia Bickerstaff, founder of The Business Bakery.

December 15th 2017, 10:00 am - 12:00 pm

Romanby WI Hall, The Close, Northallerton, DL7 8BQ

Joining us all the way from Australia we are excited to announce this informal talk with Julia Bickerstaff, founder of The Business Bakery. Julia's 100 Day Goal programme is an international internet sensation, with over 120,000 people completing their task using the free resources! The Business Bakery is all about helping you make a Healthy Income from your handmade, boutique or intentionally-small business.

Julia will talk briefly about her story and how The Business Bakery came about. The details behind the 100 Day Goal, some success stories and her top tips for your home made business. The event will include a cuppa and cake on arrival. This talk is ideally timed for you to embark on your 100 Day Goal as Julia launches a new campaign on 1st January 2018. 

At the heart of The Business Bakery is the idea that doing something you love doesn't mean you shouldn't be making a profit too. It's all about a healthy income.

''A Healthy Income - It’s not talked about much and you could think you’re the only one. But no, you’re not. The truth is that most handmade and boutique-y business owners work very long hours to earn, well, not a lot. And when you do the maths, it gets worse. Many of you actually earn less per hour than the minimum wage. That’s just so wrong. The thing is it doesn’t have to be. YOU can earn a Healthy Income from your business. And we’re going to show you how….''

Romanby WI Hall is a short walk from Northallerton Train Station, around 10 minutes, which is on the East Coast Main Line. Northallerton is within easy reach of Liverpool, Machester, York, Newcastle, Durham, Darlington and Thirsk by rail.

Alternatively Romanby is around a 6 mile drive from Junction 57 Leeming on the A1 using the A684, or 10 miles from the Thirsk junction of the A19, using the A168. The is a small free car park at the Hall, and ample free on street parking in the surrounding streets. Please park respectfully of residents drive ways and pavements, noting that the Hall in directly opposite a primary school.

If you'd like to spend more time in Northallerton in the afternoon the town centre is just a mile away from Romanby. A pleasant walk through residential areas, or a short drive with plenty of parking in town. Northallerton has a large High Street featuring many well known national brands like Lakeland, as well as local businesses including Betty's Tea Rooms, Lewis and Coopers, Bakers Department Store, The Joe Cornish Gallery, Zetland Wines and many more.

(Doors open at 10am for refreshments, 10:30am start)

Mums Office Christmas Party

December 2nd 2017, 7:30 pm - 10:30 pm

The Potting Shed, 78-9 High Street, Northallerton, DL78EN

Are you a mum without an Office Christmas Party to attend? Self employed without colleagues to party with? Join Made by Mummy Markets for a evening of networking and celebration.

Saturday 2nd December is Small Business Saturday, so it seems to me to be the ideal day to celebrate those businesses run by mums from home, and mums just getting 'the job' done. You don't have to be running a business to attend, just doing your job as a mum counts. Dad's, partners and friends welcome of course.

We have exclusive use of the Heritage Snug at The Potting Shed in Northallerton. The evening includes a glass of prosecco on arrival and a selection of the venue's seasonal menu - Santa’s favourite pizzas, chicken goujons, skin on and sweet potato fries. The bar will be open to purchase additional drinks. 

In line with the theme of Small Business Saturday guests are invited to wear something blue, the signature colour of the campaign, if you wish. 

Marketing your small business - press coverage & advertising

August 19th 2017, 7:30 pm - 10:30 pm

Made by Mummy Markets HQ, 25 Pennine View Romanby, Northallerton, DL7 8HN

Press coverage is an important part of marketing your business, but it takes time and skill to get those column inches. 

During this informal talk I will share with you my hints and tips and give you a good understanding of how to communicate with your audiences and the press. Importantly I will cover the difference between advertising and press coverage, and how to go about getting both. 

Crafting is what you do. Running a business is about how you turn that skill into a something that makes more money than it costs. These informal evening talks combine professional speakers with an informal setting (my kitchen table!) where questions are encouraged. Useful to new and established makers who wish to keep their skills up to date. Ideal for networking, ideas and inspiration.

Cloud Accounting for Crafters

August 10th 2017, 7:00 pm - 10:00 pm

Colin Hutson Accounting Limited, 74 High Street , Northallerton, DL7 8EG

Head in the Clouds? As crafts people we often put off the 'boring bits' of our businesses. They take time away from the fun, making, bits we enjoy. But if you're running a business, not a hobby, making money is a key part of your business and time should be spent managing that. 

Keeping accurate accounts is a legal requirement, and as HMRC shift sole traders over to quarterly filing in 2018 it will be even more important to keep up to date records. Don't panic, there are many things you can do to stay on top of your accounts. One is to use cloud accounting software to keep your records digitally. 

Join Made by Mummy Markets for a demonstration of a system called 'Sage One' with Julie Hutson from Colin Huston Accounting Limited in Northallerton. You'll see a demonstration of the system and be talked through how to use it for invoices, money in, out and how to link it to your bank account. You'll also find out how this data can then be used to create reports providing all of the information you'll need for HMRC without the difficulties of missed formula cells in excel, or the chaos of a carrier bag of crumpled receipts. Julie will be able to answer questions about how you can use this software yourself, and how it can help if you use an accountant. 

This session is limited to 6 participants to ensure we have time for questions and specific discussion about your needs. Tea, coffee and cake included. Parking is free on the High Street after 6pm. Booking is essential. 

Making social media work for your small business

July 15th 2017, 7:30 pm - 9:30 pm

Made by Mummy Market HQ, 25 Pennine View Romanby, Northallerton, DL7 8HN

An introduction to using Facebook and Twitter for your small business; top tips and the do’s and don’ts from Samantha Jennings, founder of Made by Mummy Markets. I can help you to increase your reach, increase your followers and show you how to stop 'wasting' your valuable time on social media.  

Crafting is what you do. Running a business is about how you turn that skill into more than a hobby. A buisess should makes more money than it costs. These informal evening talks combine professional speakers with an informal setting (my kitchen table!) where questions are encouraged. Useful to new and established makers who wish to keep their skills up to date. Ideal for networking, ideas and inspiration. 

Tea/coffee and cake included. Free on street parking.